ATD Catalogs

ATD Workshop Series
Let Our Experts Do The Heavy Lifting For You
Each ATD Workshop Series book provides all the content and trainer’s tools needed to create and deliver compelling training guaranteed to en-hance learner engagement, deepen learner understanding, and increase learning application. Each book includes interactive half-day, one-day, and two-day workshops designed by leading training experts, with flexible timing, fully customizable training and support materials, and more.
Let Our Experts Do The Heavy Lifting For You
Each ATD Workshop Series book provides all the content and trainer’s tools needed to create and deliver compelling training guaranteed to en-hance learner engagement, deepen learner understanding, and increase learning application. Each book includes interactive half-day, one-day, and two-day workshops designed by leading training experts, with flexible timing, fully customizable training and support materials, and more.
2020

Instructional Story Design: Develop Stories That Train
Rance Greene
Stories are memorable, actionable, and emotional. We make sense of the world by forming them and that makes them perfect for instructional design. In Instructional Story Design, master story design Rance Greene delivers a powerful yet practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story.
ISBN: 9781950496594
Publication Date: April 2020
Size: 6” x 9”
# of pages: 280
Audience: Trainers, instructional designers, HR & talent development professionals
Price: $32.99
Sample Chapter
Rance Greene
Stories are memorable, actionable, and emotional. We make sense of the world by forming them and that makes them perfect for instructional design. In Instructional Story Design, master story design Rance Greene delivers a powerful yet practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story.
ISBN: 9781950496594
Publication Date: April 2020
Size: 6” x 9”
# of pages: 280
Audience: Trainers, instructional designers, HR & talent development professionals
Price: $32.99
Sample Chapter

The BS Dictionary : Uncovering the Origins and True Meanings of Business Speak
Bob Wiltfong & Tim Ito
“Business Speak” has invaded board rooms, marketing meetings, and everyday business communications. Do you yearn for a book to disambiguate the common language of your job? Do you wish the kimono would open on idioms and clichés that stretch the bandwidth of understanding? If so, then The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak is for you. The authors offer researched and documented entries for a full etymology of favorite phrases. Author, correspondent, and business consultant Wiltfong is the winner of a Peabody, several Emmys, and the prestigious Edward R. Murrow Award and a veteran of The Daily Show with Jon Stewart.
ISBN: 9781950496167
Publication Date: April 2020
Size: 5-1/4” x 7-1/2”
# of pages 340
Audience: Business leaders, managers, teams, anyone who works in the business environment
Price: $19.99
Sample Chapter
Bob Wiltfong & Tim Ito
“Business Speak” has invaded board rooms, marketing meetings, and everyday business communications. Do you yearn for a book to disambiguate the common language of your job? Do you wish the kimono would open on idioms and clichés that stretch the bandwidth of understanding? If so, then The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak is for you. The authors offer researched and documented entries for a full etymology of favorite phrases. Author, correspondent, and business consultant Wiltfong is the winner of a Peabody, several Emmys, and the prestigious Edward R. Murrow Award and a veteran of The Daily Show with Jon Stewart.
ISBN: 9781950496167
Publication Date: April 2020
Size: 5-1/4” x 7-1/2”
# of pages 340
Audience: Business leaders, managers, teams, anyone who works in the business environment
Price: $19.99
Sample Chapter

Succession Planning Basics, 2nd Edition
Christee Atwood
ISBN: 9781950496570
Publication Date: March 2020
Size: 7-1/2” x 9-1/2”
# of pages: 136
Price: $22.99
Audience: Trainers, managers, talent development professionals
Sample Chapter
Christee Atwood
ISBN: 9781950496570
Publication Date: March 2020
Size: 7-1/2” x 9-1/2”
# of pages: 136
Price: $22.99
Audience: Trainers, managers, talent development professionals
Sample Chapter
2019

The Unashamed Guide to Virtual Management
Ben Bisbee and Kathy Wisniewski
What happens when a virtual manager needs actual day-to-day support around issues such as handling office romance and doing laundry on the job, as well as more traditional issues like onboarding, performance reviews, and scheduling? Using short chapters and writing in a fun, whimsical, and straightforward way, virtual management experts Ben Bisbee and Kathy Wisniewski address the unanswered and critical questions of how to manage virtual teams to achieve maximum results with advice on more than 30 topics to handle unexpected situations.
ISBN: 9781949036558
Publication Date: October 2019
Size 5-1/4” x 8”
# of Pages: 248
Audience: Virtual managers, HR & talent development professionals
Price: $19.99
Sample Chapter
Ben Bisbee and Kathy Wisniewski
What happens when a virtual manager needs actual day-to-day support around issues such as handling office romance and doing laundry on the job, as well as more traditional issues like onboarding, performance reviews, and scheduling? Using short chapters and writing in a fun, whimsical, and straightforward way, virtual management experts Ben Bisbee and Kathy Wisniewski address the unanswered and critical questions of how to manage virtual teams to achieve maximum results with advice on more than 30 topics to handle unexpected situations.
ISBN: 9781949036558
Publication Date: October 2019
Size 5-1/4” x 8”
# of Pages: 248
Audience: Virtual managers, HR & talent development professionals
Price: $19.99
Sample Chapter
Lianabel Oliver & Educardo NinThe budgeting process in many organizations is stressful—an item to dread on the to-do list. But it doesn't have to be that way. This new book in the 10 Steps series walks managers and organization leaders through the fundamentals—planning, organization, documentation, preparation, and follow-up. The simple, clear explanations and true-to-life examples of budgets and planning tools help teams, departments, and organizations clarify their spending needs and reexamine who they are, what they do, and how they can use their resources more effectively.
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Mark David Jones & J. Jeff KoberLeadership experts Jones and Kober identify the key success tools all world-class companies have in common and explain how any company can adopt them. Their customer-first approach, the World Class Excellence Model, was developed from decades of success as leaders at Walt Disney and experience working with 20+ Fortune 500 companies. They show how top companies view each person inside and outside the organization as a "customer"—internally, as they engage their employees and build their organization's culture, and externally, as they engage their customers and build their brand. This edition includes real-life examples from IKEA, Southwest Airlines, Ritz-Carlton, Walt Disney, and others.
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Timothy J. TobinJoin leadership coach and fitness expert Timothy J. Tobin as he shares the four fitness principles at the intersection of physical and leadership fitness: You never know what you're capable of until you take that first step. You must put in the effort. You learn more about yourself when times are tough. What you consume matters. He reveals the foundations of leadership fitness, including motivation and mindset, and details his steps to being leadership-fit. From taking your pulse to seeking recovery by building endurance, he uses fitness metaphors to enlighten leadership training. Train smart; train often. Build good habits. Develop yourself and others.
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2018

Learning While Working
Structuring Your On-the-Job Training
By Paul Smith
People become experts at their jobs by learning while doing. But how can organizations ensure that everyone receives the same learning experience? After all, most on-the-job training programs leave learners to sink or swim depending on who oversees their work. In Learning While Working, talent development manager Paul Smith shows how to structure training on the job to provide the focus and direction needed to track progress and build a pipeline of better-skilled workers.
ISBN: 9781947308541
Available: July 2018
World Rights Available
Structuring Your On-the-Job Training
By Paul Smith
People become experts at their jobs by learning while doing. But how can organizations ensure that everyone receives the same learning experience? After all, most on-the-job training programs leave learners to sink or swim depending on who oversees their work. In Learning While Working, talent development manager Paul Smith shows how to structure training on the job to provide the focus and direction needed to track progress and build a pipeline of better-skilled workers.
ISBN: 9781947308541
Available: July 2018
World Rights Available
2017

Virtual Training Tools and Templates
An Action Guide to Live Online Learning
By Cindy Huggett
How can you reach remote audiences without boarding a single plane? Live online learning. Virtual training expert Cindy Huggett offers her best tips, tools, and templates for delivering effective online training that is short, highly relevant, and extremely engaging. Her worksheets, checklists, and proven tools will make any virtual program successful.
ISBN: 9781562867737
Available: March 2017
World Rights Available
An Action Guide to Live Online Learning
By Cindy Huggett
How can you reach remote audiences without boarding a single plane? Live online learning. Virtual training expert Cindy Huggett offers her best tips, tools, and templates for delivering effective online training that is short, highly relevant, and extremely engaging. Her worksheets, checklists, and proven tools will make any virtual program successful.
ISBN: 9781562867737
Available: March 2017
World Rights Available
2016
2015

Project Management for Trainers, 2nd Edition
By Lou Russell
Today’s trainers are taking on truly unique projects—and often many at once—so a seat-of-the-pants approach to project management no longer works. In this refreshed second edition, seasoned learning and leadership expert Lou Russell offers a structured approach to moving projects from conception to completion. Trainers and instructional designers will discover how to maintain a clear focus on client goals no matter how many changes they request or how many people get involved.
ISBN: 9781562869489
Available: October 2015
World Rights Available
By Lou Russell
Today’s trainers are taking on truly unique projects—and often many at once—so a seat-of-the-pants approach to project management no longer works. In this refreshed second edition, seasoned learning and leadership expert Lou Russell offers a structured approach to moving projects from conception to completion. Trainers and instructional designers will discover how to maintain a clear focus on client goals no matter how many changes they request or how many people get involved.
ISBN: 9781562869489
Available: October 2015
World Rights Available

Telling Ain’t Training, 2nd Edition
Updated, Expanded, Enhanced
By Harold D. Stolovitch & Erica J. Keeps
Telling Ain’t Training is chock-full of myth-busting research and ready-to-use tools. Since its first edition published in 2002, its practical, learner-focused approach has quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who trains, educates, or instructs. Delivered in a lighthearted and entertaining style, the second edition sets new standards for the training industry.
ISBN: 9781562867010
Available: June 2011
World Rights Available except Romanian, Turkish, Chinese and Bulgarian
Updated, Expanded, Enhanced
By Harold D. Stolovitch & Erica J. Keeps
Telling Ain’t Training is chock-full of myth-busting research and ready-to-use tools. Since its first edition published in 2002, its practical, learner-focused approach has quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who trains, educates, or instructs. Delivered in a lighthearted and entertaining style, the second edition sets new standards for the training industry.
ISBN: 9781562867010
Available: June 2011
World Rights Available except Romanian, Turkish, Chinese and Bulgarian
Leading From the Edge: Global Executives Share Strategies for Success.
by Annmarie Neal with Karen Conway

Taken from the pages of today’s business leaders, this new title from ASTD presents strategies for the global-minded and agile companies to successfully set strategy, identify and solve complex problems, and guide their organizations. Learn from seven top executives how they shifted from individual thinkers to leading and growing organizations in an ever-changing global economy.
Teach With Style: Creative Tactics for Adult Learning
by Jim Teeters and Lynn Hodges

Harness the strengths of individual instructors and incorporate what learners need to succeed. This is the fundamental recipe for facilitation success that is simple and effective. Authors Jim Teeters and Lynn Hodges—long time facilitators—draw on more than 70 combined years of experience to share their unique and accessible approach. The Teach With Style approach is a dynamic model built around four instructor styles. The book contains more than 120 take-and-use learning tactics, plus a sample workshop.
ASTD Competency Study: The Training & Development Profession Redefined
by William J. Rothwell, Justin Anderson, and Jennifer Naughton

Revised from its original design in 2004, the ASTD Competency Model remains the definitive framework for the training and development profession; understanding and applying the Model is essential to stay current and relevant in the practice.
Immersive Learning: Designing for Authentic Practice
by Koreen Olbrish

Immersive Learning, or ‘throwing someone into the situation and seeing if he/she floats," is a method of training that is seeing a lot of press today. Primarily used in technology environments with simulations (think pilot-fighter training), there is set process methodology behind this concept. Using ADDIE as the foundation of the training design process (Analysis, Design, Development, Implementation and Evaluation), author Olbrish marries immersive learning principles into the ADDIE instructional system, focusing on what works and doesn’t, cautions and effective implementation. In addition, the book provides case studies depicting success stories across a wide range of immersive learning projects.
Managing Incompetence: An Innovative Approach for Dealing with People
by Gabriel Ginebra

Managers and supervisors face a myriad of personalities in the workplace. Managing these individual characters can sometimes drive even the calmest boss into a frenzy. Here, for the first time in English, is a humorous, yet practical title on how to deal with all those seemingly ‘incompetent’ people on your staff. Step-by-step, author Ginebra guides you through the ‘Fougi Model’ to diagnose inefficiencies. Through this process, learn how to discern and improve people’s behaviors in the workplace. Business readers the world over have been impressed with this innovative approach for dealing with difficult people.
World Rights Available except Chinese (Simplified)
World Rights Available except Chinese (Simplified)
Measuring the Success of Organization Development: A Step by Step Guide for Measuring Impact and Calculating ROI
by Patricia Pulliam Phillips, Jack J. Phillips, and Lizette Zungia

Measuring organization development (OD) has been an ongoing challenge, but here for the first time, is a proposed framework for determining the success and/or failure of OD efforts and effectiveness. This means OD practitioners can now measure specific OD solutions and correlate these metrics with business results. The ROI of OD programs provides measurable data for CLOs and learning leaders with a seat at the table.
Rapid Retooling: Developing World-Class Organizations in a Rapidly Changing World
by Lawrence Polsky and Antoine Gerschel

Change is constant, and it’s not a race to the finish line. Rapid Retooling describes the cyclical process of change and shows readers how to rapidly and continuously adapt—or "retool"—themselves, employees, and organizations, keeping pace with technology and economic events. Implementing the strategies and tools presented in this book allows readers to sustain a flexible, resilient workplace culture that can quickly respond to changes in the market place.
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